Apple Ads Management - Apple Search Ads Services

Apple Ecosystem

BE FOUND BEFORE
THE USER SEARCHES

The App Store hosts over 650 million visitors every week. 70% of users search directly on the App Store before downloading an app. Apple Search Ads puts your app front and center at exactly this moment of search.

Apple's precise targeting system, backed by first-party data, delivers significantly higher conversion rates compared to competing platforms. iOS users have a notably higher tendency to make purchases compared to users of other platforms.

650M+

Weekly App Store Visitors

%70

Users Search Directly on App Store

4x

Average ROAS

Apple Search Ads Advanced account setup
Keyword research and negative keyword management
Creative Set and visual optimization
Custom Product Page (CPP) creation and testing
Demographic and geographic targeting
Cohort analysis and LTV optimization
Conversion tracking and MMP integration (Adjust, AppsFlyer)
Weekly optimization and monthly reporting

Ad Types

WHICH APPLE ADS FORMATS
DO WE USE?

Search Ads

Ads that appear at the top of App Store search results. Puts your app front and center when users are actively searching. The most effective way to reach users with the highest purchase intent.

Search Tab Ads

Ads that appear when users open the Search tab of the App Store. Make your brand visible before active searching begins and take the first step before the search starts.

Today Tab Ads

Ads shown on the Today tab featured on the App Store homepage. Ideal format for broad brand awareness among daily App Store visitors.

Product Page Ads

Ads that appear on relevant app pages. Reach users browsing competitor apps or complementary apps. Offers high-converting niche targeting opportunities.

Our Management Process

HOW DO WE MANAGE
APPLE ADS?

01

App Audit

Your App Store page, visuals, description and keywords are reviewed for ASO. Competitive positioning and opportunity gaps are identified.

02

Campaign Setup

Goal-focused campaign structure, ad groups, keywords and Creative Sets are prepared. MMP and conversion tracking are integrated.

03

Launch & Optimization

Campaigns go live. Bid, keyword and Creative Set performance are optimized weekly. Underperforming variants are paused.

04

Reporting & Scaling

ROAS, CPI, retention and LTV data are reported monthly. Successful campaigns are scaled, new opportunities are tested.

Yes, Apple Search Ads is used exclusively to promote apps on the App Store. If you don't have a mobile app, this service is not suitable for you. However, we can recommend Google Ads, Meta Ads or other platforms for website or e-commerce advertising.

A minimum monthly budget of $500 is recommended to collect meaningful data on Apple Search Ads. In competitive categories (gaming, finance, health) this figure can rise to $1,500 and above. Advertising budget is paid to Apple; agency management fee is separate.

Apple Ads is only valid for the iOS App Store. For your Android app, we can achieve similar results on the Play Store with Google App Campaigns (UAC). Managing both platforms together is much more advantageous in terms of budget efficiency.

BE FOUND BEFORETHE USER SEARCHES