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The Platform for B2B Marketing

LINKEDIN
ADS

LINKEDIN
ADS

Professional Network Advertising

REACH KEY DECISION
MAKERS DIRECTLY

LinkedIn is the world's largest professional network with more than 1 billion professionals. 97% of B2B marketers consider LinkedIn the most effective platform. LinkedIn ads are the most reliable way to directly reach CEOs, CFOs, procurement managers and decision-makers.

LinkedIn can do what other platforms cannot: precise targeting by company size, industry, job title, seniority, skill or LinkedIn group. For B2B companies, LinkedIn is the highest quality lead source per budget.

1B+

Professional Users

%97

B2B Marketer Preference

2x

Higher Lead Quality

  • Campaign Manager account setup and insight tag
  • Company, industry and title-based targeting
  • Sponsored Content and Single Image ads
  • Message Ads and Conversation Ads (InMail)
  • Lead Generation Form campaigns
  • Matched Audience and ABM (Account-Based Marketing)
  • Thought leadership content strategy
  • CRM integration and lead management
Ad Formats

WHICH AD FORMATS DO WE USE
ON LINKEDIN?

Sponsored Content

Sponsored posts that appear like organic content in the LinkedIn feed. In single image, carousel or video format. The most used format for awareness and traffic.

Message Ads

Send direct messages to your target audience's LinkedIn inbox. High open rate with personal-feeling communication. Ideal for lead generation and event invitations.

Lead Gen Forms

Lead forms auto-filled with LinkedIn profile data. User fills out the form without going to your site. The lead collection format with the highest conversion rate.

Dynamic Ads

Personalized ads using the user's LinkedIn profile photo and name. Attention-grabbing personalization with Follower Ads and Spotlight Ads.

Account-Based Marketing

Target employees of specific companies. Upload your CRM company list to LinkedIn and deliver custom messages to decision-makers.

Thought Leadership Ads

Highlight posts by company executives or CEO. Build brand credibility and authority with thought leadership content.

01

ICP Definition

Your ideal customer profile (ICP) is determined: industry, company size, geography, job title and seniority level.

02

Content & Offer

Content and offers that will attract decision-makers are prepared: whitepaper, demo request, free analysis or event invitation.

03

Campaign Management

Campaigns are launched and weekly optimization is done. The most effective format for the lowest CPL is determined with A/B tests.

04

Lead Tracking & Reporting

Incoming leads are transferred to CRM and forwarded to the sales team. Monthly CPL, lead quality and pipeline contribution are reported.

CPM and CPC costs on LinkedIn are higher compared to other platforms, but this is because of the quality of the audience. With a LinkedIn ad, you can reach CEOs, CFOs and decision-makers; it is not possible to reach this audience with such precision on any other platform. When you consider the value of a single B2B customer, higher CPL becomes more meaningful.
A LinkedIn company page is required for Sponsored Content. A company page is not required for Message Ads and some dynamic ad formats. If you don't have a company page, we first create and optimize the page, then start advertising campaigns. This process usually takes 1-2 weeks.
LinkedIn is primarily designed for B2B. However, B2C companies can also benefit from LinkedIn for premium products (luxury cars, upper-segment housing, private education), employee targeting (corporate benefits, perks) or services targeting high-income professionals. For general B2C e-commerce, Meta or TikTok are more cost-effective options than LinkedIn.
Ajans Dev İletşim

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