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Facebook & Instagram

META
ADS

META
ADS

Social Media Advertising

REACH MORE THAN
3 BILLION USERS

The Meta ecosystem covers Facebook, Instagram, Messenger and WhatsApp. With more than 50 million active users in Turkey, this platform allows you to reach almost every demographic.

Thanks to Meta's advanced targeting infrastructure, we make precise targeting based on demographic information, interests, behaviors and life events. We use your advertising budget with maximum efficiency through Pixel integration, custom audience and lookalike strategies.

3B+

Monthly Active Users

50M+

Turkey Users

%89

Marketers Use Facebook

  • Meta Pixel and Conversions API setup
  • Custom audience and lookalike audience creation
  • Campaign objective selection and funnel setup
  • Ad visual and copy strategy
  • A/B testing and creative optimization
  • Retargeting campaigns
  • Dynamic product ads (catalog)
  • Weekly optimization and monthly reporting
Ad Formats

WHICH AD FORMATS DO WE USE
ON META?

Video Ads

We grab attention with video ads in Feed, Reels and Stories formats. We convey your brand story visually and audibly. It is one of the formats with the highest conversion rate.

Carousel Ads

Showcase multiple products or services in a single ad. Ideal for e-commerce product catalog display and service companies for portfolio presentation.

Stories & Reels

Full screen, vertical format. Bypasses ad blindness thanks to organic content appearance. Effective format for reaching young and dynamic audiences.

Catalog & Shopping

Connect your product catalog to Meta. Automatically show the right product based on user interest. Increase your sales with dynamic ads.

Lead Generation

Enable users to fill out forms directly on Meta without redirecting them to your site. Get higher lead volume with auto-fill feature.

Retargeting

Reach users who visited your site, added products to cart or are close to purchasing again with special messages. Complete the conversion funnel.

01

Pixel & Tracking Setup

Meta Pixel, Conversions API and all important events (purchase, cart, form) are set up correctly. No optimization without data.

02

Audience Structure

Separate targeting strategies are developed for cold, warm and hot audiences. Lookalike and custom audience segments are created.

03

Creative & Campaign

A/B tests are conducted with different formats and messages. High-performing creatives are scaled, low-performing ones are paused.

04

Scale & Optimization

Budget is increased for well-performing campaigns. Bid strategies are updated according to CPA and ROAS targets. Monthly strategy meetings.

After iOS 14.5, the attribution window shortened and some conversion data was lost, but Meta ads are still extremely effective. The solution is Conversions API (CAPI) setup, broad targeting strategy and first-party data usage. When you set up this technical infrastructure correctly, the iOS impact is minimized.
Both are part of the same advertising system (Meta) and are usually used together. Depending on your target audience's age: Instagram is more effective for ages 18-34, Facebook is powerful for 35+. We test on both platforms and direct your budget to the best-performing platform.
Yes. Ad copies and design briefs are prepared by the agency. Video production is optional and subject to a fee. If our clients have their own visuals, we test with those too. We continuously test to find the best-performing creative.
Ajans Dev İletşim

HAVE A PROJECT?
LET'S TALK!

Step into the software world with us.
We can develop tailored solutions right exactly for your needs.

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