Push Notification Marketing - Web & Mobile Push Notifications

Push Notification

REACH YOUR USERS
INSTANTLY

Push notifications are messages that reach directly to the screen even when users are not actively using the app or site. Compared to email and SMS, it's a channel with simpler setup, lower cost and extremely high response rate.

We provide management in two types: web push (browser-based) and mobile push (iOS/Android in-app). We deliver personalized notifications to each user with segmentation, timing and behavior-based triggers.

%7-10

Average Click Rate

2x

Compared to Email Open Rate

%40

Cart Recovery Success Rate

Web push infrastructure setup (browser permission management)
Mobile push integration (iOS & Android)
Segmentation and personalization
Behavior-based triggers (cart abandonment, visit, purchase)
Timing and frequency optimization
A/B testing (title, content, images)
Rich push (image, button, custom link)
Conversion tracking and reporting

Push Notification Types

HOW DO WE USE
PUSH NOTIFICATIONS?

Cart Reminder

Send automatic push notifications to users who abandoned their cart. Dramatically increase cart recovery rates with timing, frequency and personalized content.

Campaign & Discount

Use push notifications for instant discount announcements, flash sales and special offers. Multiply conversion rates by reaching the right segment at the right time.

Re-engagement

Send personalized re-engagement notifications to users who haven't visited your site/app for a certain period. Convert passive users into active customers.

Content & News Notifications

Send instant notifications for new blog posts, product launches or important news. Regularly pull users to your content and increase site traffic.

Our Work Process

HOW DO WE MANAGE
PUSH NOTIFICATIONS?

01

Infrastructure Setup

The selected push platform (OneSignal, Firebase, Pusher etc.) is integrated. SDK setup is done for web and/or mobile. Permission management and subscription flow are optimized.

02

Segmentation & Strategy

User segments (new, active, passive, buyer) are created. A plan is made for which triggers will deliver which messages to which segments. Content calendar is prepared.

03

Campaign & Optimization

Notifications go live. Click rate, conversion and unsubscription rate are continuously monitored. Content, timing and frequency are optimized based on data.

04

Reporting & Scaling

Weekly performance summary and monthly detailed reports are presented. High-performing segments and triggers are scaled, underperforming ones are revised.

No. Only a website is sufficient for web push notifications. Modern browsers (Chrome, Firefox, Safari, Edge) support web push. The browser permission is requested when the user first visits the site; notifications can be sent to users who grant permission without an app. A mobile app is required for mobile push.

More than 1 notification per day dramatically increases unsubscription rates. General rule: 3-5 notifications per week, personalized by segment and timing-optimized. Behavior-based triggers (such as cart reminders) are extremely effective regardless of frequency.

Browser permission for web push is considered a form of explicit consent. However, providing an information text is also recommended. For mobile push, in-app notification permission and data processing consent under KVKK must be obtained separately. As AJANS.DEV, we manage all these processes in a compliant manner.

REACH YOUR USERSINSTANTLY