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Gen Z & Millennial Audience

TIKTOK
ADS

TIKTOK
ADS

Video-First Advertising

ADS THAT DON'T
LOOK LIKE ADS

TikTok is the world's fastest growing social media platform with more than 1 billion active users. 70% of the 18-34 age group in Turkey uses TikTok. If you want to reach this audience, you cannot ignore TikTok.

The secret of TikTok ads is the native appearance blended with organic content. We work with the motto "Don't Make Ads, Make TikToks": we produce video content that stops the scroll, creates engagement and converts to sales.

1B+

Monthly Active Users

95dk

Average Daily Usage

%67

Brand Discovery Increase

  • TikTok Business account setup and pixel integration
  • Target audience analysis and segmentation
  • Video brief preparation and creative direction
  • In-Feed and TopView ad campaigns
  • Spark Ads (organic content boosting)
  • TikTok Shop & Shopping integration
  • Creative A/B tests and optimization
  • Weekly performance tracking and reporting
Ad Formats

WHICH AD FORMATS DO WE USE
ON TIKTOK?

In-Feed Ads

Video ads shown among organic content on the For You page. Natural integration into the scroll experience, high engagement with click, comment and share actions.

TopView

The first ad seen when opening the app. Full screen, sound on, up to 60 seconds video. The most effective format for maximum brand visibility.

Spark Ads

Convert your own organic TikTok content into ads. Conversion rate is 2x higher compared to standard ads thanks to real engagement and organic appearance.

Branded Hashtag

Launch a hashtag challenge specific to your brand. Achieve organic spread with user-generated content (UGC). For major brand campaigns with high viral potential.

TikTok Shop Ads

Sell your products directly within TikTok. Instant transition from video to product page. Meet the future of social commerce with TikTok Shop now.

Creator Marketplace

Collaborate with TikTok influencers suitable for your industry. Reach your brand message to wide audiences through reliable content creators.

01

Account & Pixel Setup

TikTok Business account, pixel integration and conversion events are configured. Solid data infrastructure is built.

02

Creative Strategy

Video briefs suitable for TikTok format are prepared. Content that will stop scrolling is planned with hook, body and CTA structure.

03

Campaign Management

Campaigns are launched with different target audiences and creatives. Daily performance tracking and rapid optimization cycle.

04

Scaling

Budget is increased for high-performing content and audiences. Fresh content flow is maintained with new creative tests.

Although TikTok initially appeared to be a platform for young audiences, it now reaches every demographic. Fashion, beauty, food and beverage, e-commerce, entertainment, fitness and education sectors perform very well on TikTok. Effective use is also possible for B2B companies through influencer collaborations and thought leadership content.
Several options are available: (1) Client provides their own videos, we edit them. (2) UGC content is produced through influencer collaboration. (3) Simple product/service videos are produced by the agency team (at an additional cost). The content that gives the best results on TikTok is generally videos that look natural and spontaneous, not requiring high production quality.
TikTok Ads Manager requires a minimum daily budget of $50 at the campaign level and $20 at the ad group level. Billing in Turkish lira is also possible. Meaningful tests can be done with a monthly budget of 5,000-10,000 TRY, but we recommend a higher budget for real scaling.
Ajans Dev İletşim

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