Is Yandex Ads suitable for my business in Turkey?

If you are in export, tourism or service sectors targeting Russia and CIS countries, Yandex Ads can be extremely effective. It offers a powerful complementary channel for specific demographic groups like Russian tourists and exporters.

Yandex Ads Management - Yandex Direct Services

Q: Can I use Yandex and Google Ads simultaneously?

Absolutely. While Google targets Turkey and global markets, Yandex covers Russia and the CIS. Managing both platforms together increases budget efficiency and allows you to reach different user segments simultaneously.

Yandex Ecosystem

GROW ON YANDEX
FROM RUSSIA TO TURKEY

Yandex is Russia's unrivaled leading search engine, holding over 60% of the country's search traffic. Ranking ahead of Google in Russia, Ukraine, Kazakhstan and other CIS countries, Yandex is an indispensable channel for digital advertising in this geography.

Yandex also has a significant user base in Turkey, particularly becoming a powerful tool in the technology, tourism and e-commerce sectors. As AJANS.DEV, we can manage Turkish and Russian campaigns simultaneously.

%60+

Russia Search Engine Share

10M+

Monthly Yandex Users in Turkey

4

Managed Languages & Markets

Yandex Direct account setup and configuration
Turkish and Russian keyword research
Cyrillic and Latin alphabet campaign management
Yandex Metrica integration and conversion tracking
YAN (Yandex Advertising Network) display campaigns
Geographic targeting: Russia, CIS, Turkey
Remarketing and smart banner campaigns
Weekly optimization and monthly reporting

Ad Types

WHICH AD TYPES DO WE USE
ON YANDEX?

Search Ads

Text ads appearing above and below Yandex search results. The most direct way to reach users searching for your product or service at the exact moment of intent.

YAN Display Ads

Visual and text ads published on over 50,000 partner sites in the Yandex Advertising Network (YAN). A powerful tool for brand awareness among large audiences.

Yandex Maps Ads

Highlight your local business on Yandex Maps. Direct location-based searchers to your physical store. Ideal for acquiring local customers.

Smart Banner & Display

Smart banners that generate dynamic content and custom graphic display ads. Can work integrated with e-commerce product catalog for automatic product advertising.

Our Management Process

HOW DO WE MANAGE
YANDEX ADS?

01

Market Analysis

Competitive analysis, keyword volume and user behavior are examined for your target market (Russia, CIS or Turkey). Strategic positioning is determined.

02

Account Setup

Yandex Direct account is configured and campaign structure is set up. Yandex Metrica tracking code and conversion goals are integrated. Cyrillic/Latin compatible keywords are prepared.

03

Launch & Optimization

Campaigns go live. Bid strategy, keyword performance and ad copy are optimized weekly. Budget allocation is adjusted according to conversion data.

04

Reporting & Growth

Yandex Metrica and Direct data are combined and reported monthly. Strategy is updated according to market growth and seasonal opportunities.

If you are in export, tourism or service sectors targeting Russia and CIS countries, Yandex Ads can be extremely effective. While Google Ads and Meta have a wider audience for domestic Turkey targeting, Yandex offers a powerful complementary channel for specific demographic groups (Russian tourists, exporters).

Yes. As AJANS.DEV, we take over campaign management in Russian and Cyrillic on your behalf. We provide all keyword research, ad copywriting and reporting in English/Turkish.

Absolutely. These two platforms complement each other. While Google targets Turkey and global markets, Yandex covers Russia and the CIS. Managing both platforms together increases budget efficiency and allows you to reach different user segments simultaneously.

GROW ON YANDEXFROM RUSSIA TO TURKEY